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The Search has Evolved

Whether your looking to buy a small leasehold motel or a large freehold hotel, the search must start somewhere.  So where does it start?  How does one find what they are looking for

Way way back in the 1990’s, “the good ole days” those looking to buy a motel would check the newspaper on a Saturday morning and see columns of motels being advertised for sale under the heading “Hotels/Motels for Sale”.  Caravan Parks had their very own heading however there were generally only about three or four advertised compared to dozens in the Hotel/Motel section which was a combination of pubs, motels and resorts.

If the reader liked something they saw in the three or four lines within one small newspaper column, they would pick up the landline in most cases (mobile phones were in their infancy) and call the office of the Broker who advertised the motel.  Information on that motel was then posted by the Broker via “snail mail”.

Fast forward 25 years to today and things have obviously changed significantly.  The ease of finding information is simply a couple of clicks away and people can access substantial amounts of information on scores of different businesses in very quick time.  No waiting for the postman to turn up with an A4 envelope three or four days after having made the request with the Broker.

The days of advertising for the industry in the Saturday newspaper are pretty well over.  You will still find the odd agent stepping out of their field of expertise and trying to sell a motel business in the newspaper, however it is just not cost effective anymore for this particular field.  Colour photos in newspaper print were not a common thing all those years ago, but again, things have changed and advertisements via any medium without colour photos just don’t cut it from the point of trying to attract buyer’s attention.  Not only this, but they need to be large, and that makes hard copy ads very expensive.

The web offers as many full colour photos as you like and the space to write as much dialogue as needed.  The costs can be high sometimes, however in most cases can be kept to a minimum if the motel is advertised with the right Specialist Motel Business Brokers.  These Brokers are focused on the sale of motels and therefore dedicate all their time to that sector.  Their marketing campaigns are largely centred around web-based marketing which reaches directly into the target market for such a business.  Nowadays many motels don’t even see a website and are sold before being put out to the view of anyone who has internet access.

Website advertisements of anything allow for photos to be “touched up” in order to make the product look better than it is.  Most Specialist Motel Brokers present photos they have taken themselves of the property.  These photos are expected by their clients to be untouched.  As much as they want to present a property as best as possible, professional Brokers know they will be attending the site with their clients and therefore want to show the property in its real state.  The line about “things looking good on paper but when you get there it is a different story”, is not what a professional Broker wants their client experiencing.

At the end of the day starting the search with the web is the obvious choice.  This will however only scratch the surface and extend the search only so far.  The way to progress from general research to real progressive action is to speak directly to a Specialist Motel Broker.  As mentioned, many very good motel businesses that are for sale may not actually be listed on any websites, often at the Vendor’s request for confidentiality reasons.  For those most serious buyers, this is the way to cut through all the out dated information and hyperbole that can be found on the web, and get to the most up to date and relevant information available.

Written by Andrew Morgan, Specialist Motel & Accommodation Broker
Photo Credit Tourism & Events Queensland