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NRMA Acquire BIG4 Atherton Woodlands Holiday Park

Admin Sales - Monday, December 17, 2018

The iconic Big4 Atherton Woodlands Holiday Park has been acquired by NRMA, enhancing their presence in Far North Queensland and expanding their network of Parks throughout regional Queensland.

Situated on the rich fertile plateau of the Atherton Tablelands and immersed in natural wonders, the region is also recognised as one of Queensland’s premier mountain biking destinations. The Parks unique position, surrounded by lush rainforest and towering escarpments, yet minutes from the township of Atherton and an easy 90 minute drive to Cairns, makes it popular with grey nomads and families alike.

The Park was owned by Quentin & Patrice Fletcher, both highly respected within the industry and true innovators of the eco holiday park concept. During their 15 year tenure and with an eye for detail the multi award winning park evolved with 28 villas/cabins, 76 powered sites and an abundance of facilities including resort pool, Balinese cabana, camp kitchen and purpose built mountain bike wash bay, set amongst the immaculate landscaped gardens.

Queensland Tourism & Hospitality Brokers (QTHB) Partner and Specialist Broker, Ryan Doughty, negotiated the deal, with the firm also involved when the Fletchers acquired the Park in 2003. He was glowing in his praise for the work done by the Fletchers. Mr Doughty added “The purchase of the Atherton Tablelands Park by NRMA upholds the quality expected by the brand”

Paul Davies, NRMA Parks and Resorts CEO said the Park will complement their Cairns and Palm Cove Holiday Parks. Mr Davies added that providing families with quality holiday accommodation while boosting Australia’s domestic tourism industry was the motivation behind the purchase.

It is also apparent that NRMA have a vision to promote the regional areas with the rebranding of the property to NRMA Atherton Tablelands Holiday Park.

“Holiday parks are the cornerstone of the quintessential Australian driving holiday and NRMA’s expansion in the industry is a tangible way for us to safeguard this wonderful tradition for future generations. Our mission is to make the great Australian road trip experience more enjoyable and accessible for everyone,” Mr Davies said.  “We are proud to be able to continue the success that Quentin and Patrice have established with this unique property.”

Mr Doughty added that “In the past few years we’ve seen a high level of demand for regional tourist parks in Queensland and we expect this to continue”. QTHB having also recently negotiated the sale of other prominent tourist parks, including: Airlie Cove Resort & Van Park, Capricorn Yeppoon Holiday Park and Cairns Crystal Cascades Holiday Park.

Patrice Fletcher expressed gratitude to all who had supported the Park and paid special tribute to their staff. Reflecting on the past 15 years, Mrs Fletcher said “It would be true to say that we shall miss “park life” very much but the time has come, as it does to all good things, and for the new owners, NRMA Holiday Parks, to continue our Park’s successful journey”.