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Motel & Resort Market Activity - June 2007      ( 19/07/2007 )

Current activity within the motel industry is very strong. There are very few motels or resorts on the market and there is strong demand from a small but genuine market base. There are numerous recent motel sales that have been transacted with some very good prices being achieved. Demand is outstripping supply with a shortage of motels being actively marketed for sale, compared to the level of willing buyers in the market. Now is therefore an excellent time to be selling a motel as can be evidenced by the Sales Activity by Qld Tourism & Hospitality Brokers listed below. Particular areas throughout the state have performed more strongly than others, with Mackay, Townsville and Rockhampton all recording excellent sale values.

Leasehold motel sales are active particularly at the $700,000+ price level. We have been receiving genuine enquiries for lease motels above this price with the market being very active, and the lack of lease motels available for sale has meant very good prices being achieved for those that have sold recently.

Freehold motels are also in high demand with the highest number of enquiries being in the price range of $2m - $6m. There have been very few freehold motels available above $1.5m recently and again, ones that have sold have achieved excellent prices. Well presented freehold motels with trading data that is up to date are selling quickly. All regional areas have been in demand with buyers, from coastal motels to remotely located properties.

The Freehold Investment Motel market continues to roll on. There are large numbers of buyers in the market for motels with a lease in place. There are however, very few available on the market. This has therefore placed pressure on capitalisation rates over the past few years, having gone from as high as 12% in 2000 to now sales being achieved at 9% and less for high quality motels. Motels were once attractive investments to those from within the industry, however investors from traditionally other investment areas now see the attractive opportunities a motel investment can offer. This has resulted in stronger demand and on the back of shorter supply has resulted in lower returns.

Activity in the Management Rights sector throughout regional Queensland has not been as busy as the Motel market however there are some positive signs. Enquiry levels have not been as high as recent times and therefore the number of sales registered has been down on expectations, however the low number of complexes available for sale has largely contributed to the lower level of sales.

In summary, the motel sales market is very active at present and good prices are being achieved in a relatively short time. Well presented motels with all financial figures up to date are receiving good enquiry levels and therefore good sale prices.

For further details please contact Andrew Morgan on 07 4953 1611 or 0417 608 041.



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Queensland Tourism and Hospitality Brokers
Email: sales@qthb.com.au
Phone: 07 4953 1611  Facsimile: 07 4953 1711
Ground Floor, 56 Gordon Street,
P.O Box 120, Mackay, QLD, 4740

© 2004 Queensland Tourism & Hospitality Brokers